Retail Advice
September pro shop: Build next season before this one ends
While August is about maintaining momentum, September is about understanding it. The busiest part of the season is beginning to ease. Visitor numbers become more predictable, competition schedules start to thin out and, for the first time in months, many pros have the opportunity to step back and assess what actually happened during the season.…
Read MoreAugust 2026 PGA Article: August Pro Shop – Keep Momentum Through the Shift.
Read our August article in the PGA Monthly August Pro Shop: Keep Momentum Through the Shift If July is about connection, August is about maintaining momentum. By this stage of the season, many pro shops have found their rhythm. Systems are working, peak demand has been managed and the busiest competition days are often behind you.…
Read MoreJuly 2026 PGA Article: July Pro Shop – From Control to Connection
Read our July article in the PGA Monthly If June is about control, July is about execution under pressure. By now, your shop is operating at full pace. Footfall is high, rounds are consistent and the rhythm of the season is well established. The decisions made in June around stock, space and product mix should…
Read MoreJune 2026 PGA Article: From Activity to Control
June Is Where the Season Sharpens By now, the early optimism of spring has either translated into strong sales or exposed gaps in your retail plan. June is less about setting direction and more about reacting decisively. Stock that hasn’t moved is unlikely to suddenly find momentum without intervention, while fast-selling lines need careful management…
Read MoreMay 2026 PGA Article: Turn busy May into real opportunity
MAY MOMENTUM: TURNING ACTIVITY INTO OPPORTUNITY IN THE PRO SHOP By the time May arrives, the conversation changes. The planning is done. The shop is stocked. The diary is filling. What was discussed over the winter is now playing out in real time, often at pace. For PGA Professionals, this is where intention meets reality…
Read MoreRetail Article: Striking a New Balance
Darren Everett was Head Professional for two years at Exeter Golf and Country Club, before taking on the role of Director of Golf seven years ago. When we interviewed Darren for PGA Monthly in 2020, the pro shop business had seen a reduction in turnover for apparel. As a result, his retail tactics were centred…
Read MoreTom Davies is Retail Fit
Tom Davies is Head PGA Professional at Langland Bay and Maestag Golf clubs in South Wales. He is founder of Tour Fit Golf, a custom fitting business which takes him around the world, working with some of the world’s top players at major events. Tom also presents a popular monthly podcast, “Ask a Club Fitter”. …
Read MoreUsing Smart Incentives to Drive Pro Shop Sales
Whether your pro shop customers are loyal members or one-time visitors, their buying habits provide valuable insights that can help shape effective sales strategies. Here, Mark Hopkins explores how understanding your audience and using Xpos to leverage strategic incentives can significantly boost revenue. “Are your best customers members or visiting golfers? Do they purchase high-value…
Read MoreYour Guide to Easy Planning is here
A successful year is all in the planning (and budgeting) and this year, we’ve created a NEW guide to planning and budgeting to give you a great head start. Hundreds of retailers use our FREE budget planning tool every year to ensure they get the most out of the year ahead. Simply add the numbers…
Read MoreTee Up for Success in 2025
This month, we’re on a doom-busting mission to help golf retailers break free from the past and embrace proactive planning and budgeting for the year ahead. According to Circana’s Golf Datatech, UK golf retail sales were down by almost -1.8% by the end of this summer. Thanks to good weather in August and an increase in…
Read More